In the Summer of 2023, Sub2 offered Damart a challenge.
ScoreMax is Sub2’s new data service that enables Online Retailers a “magician’s” approach to dramatic improvements in Digital Advertising and Re-Targeting. We said we could deliver double digit growth and, in so doing, convince them to replace their current re-targeting solutions with ScoreMax.
Damart wanted to understand how we could be so confident in a tough trading market. So, we explained how ScoreMax changes the game for Online Retailers.
In essence, Sub2 ScoreMax takes data analysis and scoring to a whole new level, employing years of data analysis experience to develop Realtime Scoring we call ScoreMax. ScoreMax uses multiple data points and touch points to ensure that the right data drives the right creative across all applications and all DSP’s– in real time. The result of this sophisticated process?
· Increasing repeat order rates
· Adapted to seasonality
· Increasing brand reach and capacity to change brand profile
· Delivering high quality lead generation
· Replacing all other Re-targeting solutions
ScoreMax is a global, cloud-based and run on a built for purpose, hassle free technology platform which makes better outcomes guaranteed and easy.
Damart agreed to trial ScoreMax and increased spend on Re-Targeting to move the dial on orders generated. The results were dramatic and when compared to their BAU activity:
· Cost per Acquisition reduced by 37%
· The number of orders increased by 575%
· Revenue generated from Re-Targeting was 7 times higher
In March 2024, Damart made the decision to make Sub2 ScoreMax the standard for Re-Tartgeting.